LICENSING
Our licensing development process ensures that all brands are strategically managed to maximise their licensing potential whilst safeguarding brand equity.
Why entrust your brand to Stenton?
- Long term - strategic approach - All brands are subject to individual strategic assessment, with a strong emphasis on long term brand building, not erosion
- Skills and capabilities - Stenton personnel have years of experience and know-how in building and maintaining successful licensing programs
- Market relationships - Extensive relationships with many leading manufacturers, wholesalers and retailers of licensed products and services
- 100% commitment - Above all, our dedicated team has the FOCUS, PASSION and ENERGY to make the most of your brand opportunities
What Is Brand Licensing?
Under a licensing agreement, a brand owner ('licensor') temporarily grants brand usage rights to a third party ('licensee'), for use in products, services or promotions. In return for these rights, the licensee pays a royalty on sales. The agreement specifies the conditions required to protect the brand's integrity.
Licensing involves the management of a broad web of commercial relationships across the value chain.
The global market for licensed merchandise is worth over $US 115 billion, over 60% deriving from the USA and Canada. The Australasian licensing industry is worth an estimated $1.6 billion at retail. Today there are dozens of brand licensors and over 500 licensees comprising local manufacturers, wholesalers and distributors of consumer products.
